10 Tips to Successfully Market Your Website

History often repeats itself. Do something well and keep doing it, chances are you will be successful. Wrong! In today’s web environment, it is not enough to have a web presence, offer a great product or service and expect everyone to embrace it. Your competition is global and you need to keep ahead of the curve by employing the most current and effective web strategies and techniques available. Yes, it can get overwhelming trying to decide how to market your website and which strategies will produce the desired results. Here is a brief checklist of marketing tips designed to cut through the clutter and fast track your web marketing efforts.

1. Is Your Website Viewable? All websites are not created equal. Some of the most common flaws in website development are as follows: they are confusing to the viewer; the offer(s) and guarantee(s) get lost; they don’t differentiate themselves from the competition; they are overloaded with graphics, including flash.

2. Work with a Direct Response Web Marketer. Most websites could be improved and made more effective. Implementing direct response techniques to guide the viewer to take action by purposefully directing them through your website with the use of audio, email capture, and with engaging copy and crisp concise headlines.

3. Maintain a Branded Blog. Blogs are one of the most effective ways to drive traffic to your website. They should be branded for continuity of image and should be updated at least twice a week with useful and related content and links.

4. Use the Social Web Network. The more eyeballs, the more traffic to your site. There are may directories that are part of the growing social online network you should be in including: Google, Yahoo, Technorati, Del.icio.us, Digg.

5. List Your Site in an Online Directory! Contrary to popular opinion, directories are an excellent way to promote your online business and your offerings.

6. Submit Press Releases to Online PR Engines. There are many online news sites that are niched for your particular market. Submit your press releases to pr engines such as PRWeb, BusinessWire, SmartBriefs – to name a few.

7. Write Articles and Post on Website. Content is king on a website, if placed in strategic areas that do not overwhelm the viewer. Make a point of writing or using articles with relevant keywords. Articles can be as few as 4 paragraphs or 1000 words or less. But use original content, as search engines frown on duplicate copy taken from other sites.

8. Use Teleseminars to Promote Your Products and Services. Offering a free teleseminar is an excellent way to expose viewers to your products and services. They position you as an expert in your field, entice the viewer to attend a complimentary, no-obligation teleseminar for 1-hour and can begin an ongoing relationship with the attendees. It is also a chance to upsell through special promotions just for attending.

9. Ongoing Online Communications with Viewers. Give your viewers a chance to sign-up for a monthly or bi-monthly newsletter full of useful content, tips of the week, and an opportunity to participate in a monthly conference call about a topic of interest.

10. Tell-A-Friend Viral Marketing. Perhaps the best way to get qualified viewers and increase your online universe and reach is to have a tell-a-friend component to your website and web marketing niche pages. Viewers love to share information with their friends and colleagues. These are 100% deliverable and viewers will surely open them because they come from a pre-approved recognizable email.

HOW TO ADVERTISE YOUR BLOG!

Everyday you update your blog. You write about your life and post it on your site. But no one reads them. Then you try writiting about latest technology and gadgets hoping that you will get some comments from readers on the next day but still, not many people comes to your site. But you still continue posting and updating your site everyday, every night. After some period, you realized that you need to promote and advertise your site but you don’t know how.

Here I will share with you some tips on how to promote and get more readers to your site. I’m no expert in site advertising or marketing but I have some little knowledge that I want to share with you. :d

Join bloggers forum
Join and participate in bloggers forum or portals. Introduce yourself and brief politely about your site. Tell them what your site is about. I’m sure in every bloggers forum, there is a section where you can promote or show off your blog. Post something there.

Describe your blog and invite them to visit. If the forum admin enable signature in post (usually it is enable), put your site link in your signature. That way, peoples can see your site link when you post or reply someone’s post on the forum.

Visit other blogs
You must start it first. Don’t wait people come to your site. Visit other member’s blog and drop them some comments about their blog posts. Don’t give comments say something like, “Hey, nice site!” or “I love your site. Cool!” but give comments that relate to their posts. If they read your comment, they also will visit back to your site.

Another way is, if your post same like other people post, trackback their post. I assume you know how to use trackback. :p

Submit to Blog Directory/Topsites
There are many blog directories in the Internet. Submit your site to as many blog directories as you can. Almost of them are free but some of them you need to put HTML code on your site before your site been listed in their directory.

And join topsites too. If your site is on top rank, there will be more peoples now about your site.

Signature in Email
Put your site link in your email signature. So each time you send or reply email, the receiver will see it. So they’ll know that you have a site and they will visit your site to see what your blog is about.

Join Exchange Link program
This program is a two way feedback. You put their site link on your site and they will put yours on their site. The system goes like that. Beside increase your page rank, it also can bring more peoples to your site.

Public Bookmarking
Submit your contents to any public book marking sites such del.icio.us or Furl, etc. There are many to list here. But make sure that you submit on specific topic or people will ignore it.

Submit to Search Engine
Submit your site link to popular search engine such as Google, Yahoo, etc. There are some sites that can submit your site to 20 search engines for free.

Ping your site
This is a must. Ping your site to Pingoat.com or Pingomatic.com each time you update your site. Both of them give the best ping-ing services.

Well, if you have make all these things I’m sure in one week or maybe less, you will have regular visitors that come to your site. But make sure you have good contents on your site or you will loose them one by one.